Strategic criteria for new product development is best analyzed through use of _____.
A)financial modeling
B)sales forecasting
C)PIC evaluation
D)NPV calculation

Question

Quizplus · Accepted Answer

PIC evaluation (Product Innovation Charter evaluation) is a process that helps define the strategic criteria for new product development by analyzing factors such as target market, competitive landscape, and resources. While financial modeling, sales forecasting, and NPV calculation can also be useful in product development, they are more focused on assessing financial feasibility and potential returns, rather than defining the strategic direction for the product.

Strategic Criteria for New Product Development Is Best Analyzed Through