The first step in designing a Marketing Information System is
A)collecting as much data as possible.
B)determining which decision makers will use the system.
C)selecting the computer hardware needed for the system.
D)identifying possible sources of the necessary data.
E)hiring a special design team to put the system together.

Question

Quizplus · Accepted Answer

The first step in designing a Marketing Information System is to determine which decision makers will use the system, as this will guide the system's design and ensure it meets the users' needs.

The First Step in Designing a Marketing Information System Is