Which of the following statements regarding marketing information systems is TRUE?
A)They have large data storage needs.
B)Programmers are able to develop decision-calculus models that exactly replicate managers' decision-making processes.
C)They can forecast future economic trends.
D)They can easily be adapted to new managers' needs.
E)Only b and c are true.

Question

Quizplus · Accepted Answer

Marketing information systems require large data storage capacities to effectively collect and analyze information. Option B is not entirely true since decision-calculus models can only approximate, not exactly replicate, managers' decision-making processes. Option C is partially true since marketing information systems can provide some insight into future trends, but cannot accurately forecast them. Option D is false since adapting to new managers' needs can be challenging and require significant resources.

Which of the Following Statements Regarding Marketing Information Systems Is