Which of the following is TRUE?
A)One of the problems with the systems approach is its nonrecurring nature.
B)Most discussions of marketing research focus on the project approach.
C)The DSS is primarily responsible for storing information.
D)The MIS is primarily responsible for problems within the marketing function.
E)Customer exit and reentry into a database make data storage a primary concern.

Question

Quizplus · Accepted Answer

Most discussions of marketing research focus on the project approach, which involves specific studies designed to address particular issues or questions.

Which of the Following Is TRUE