The basic task of the data system in a DSS is to
A) capture relevant marketing data in reasonable detail and put that data in a truly accessible form.
B) structure a problem so that is can be easily solved by a manager.
C) provide each manager with the information they need in the exact form in which they need it.
D) allow each manager to be able to access the particular information that is necessary to solve a given problem.
E) organize data that the firm generates in-house.
Correct Answer:
Verified
Q18: A decision support system consists of
A)dialog systems.
B)model
Q19: Which of the following would suggest that
Q20: A fundamental difference between a MIS and
Q21: The components of a data system in
Q22: Which of the following is TRUE?
A)One of
Q24: The systems approach to marketing research is
Q25: Recently many firms have added the position
Q26: Both DSSs and MISs are concerned with
A)improving
Q27: DSS and MIS differ in all but
Q28: Data systems most commonly hold information relating
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