Historically,one problem with a research project emphasis to gathering marketing intelligence has been
A)its "crisis response" orientation.
B)its lack of validity.
C)the lack of trained researchers.
D)misinterpretation of data by decision makers.
E)the lack of computer resources.

Question

Quizplus · Accepted Answer

Research projects often focus on immediate issues or crises, leading to a reactive rather than proactive approach in gathering marketing intelligence.

Historically,one Problem with a Research Project Emphasis to Gathering Marketing