Which of the following is TRUE?
A) The most fundamental criterion in designing a marketing information system is an accurate,objective assessment of each manager's decision-making responsibilities,capabilities,and style.
B) The proper way to define what information is to be provided by a marketing information system is to ask each manager what information he or she would like to have and then go about designing a system to provide that information.
C) In a marketing information system it is important that data files be aggregated as much as possible so as to prevent the manager from being inundated with too many bits and pieces of information.
D) Both a and b are true.
E) All of the above are true.
Correct Answer:
Verified
Q2: A key distinction of a MIS is
Q3: The set of procedures and methods for
Q4: To design a marketing information system,analysts need
Q5: Which of the following has(have)been (a)problem(s)in implementing
Q6: What system relies most on the production
Q8: A coordinated collection of data,systems,tools,and techniques with
Q9: The thing that most clearly differentiates DSS
Q10: Adoption of marketing information systems (MIS)is NOT
Q11: Historically,one problem with a research project emphasis
Q12: The first step in designing a Marketing
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