Question 1

Lowe's and Best Buy would most likely be found in a _________ shopping center.

Accepted Answer

Power centers house big box destination stores such as Lowe's and Best Buy.

Question 2

Diana wanted a German Short-haired Pointer after seeing it win the Best in Show Award at the dog show.She searched on the Westminster Kennel Club website for a breeder,and found one in Greenville,South Carolina.She was sure this was the breed she wanted;she was willing to pay the expense to travel to Greenville and purchase the puppy.This type of shopping is:

Accepted Answer

When a unique item is desired and a substitute will not do,consumers will pay a premium and expend extra effort to get exactly what they want.

Question 3

A critical factor affecting the location that consumers select to visit is the shopping situation in which they are involved.What type of shopping situation should a retailer such as Walgreen's consider?

Accepted Answer

Walgreen stores are plentiful partly because they usually locate their stores close to where their customers are and make it easy for them to access the location,park and find what they want.These customers in the convenience shopping situation are primarily concerned with minimizing their effort to get the product or service they want and are relatively insensitive to price.

Question 4

The retail tenants in Underground Atlanta are similar to those found in specialty centers,except that they are all small.Their goal is to create a unique shopping environment for customers.What type of shopping center is Underground Atlanta?

Accepted Answer

The Underground Atlanta is a unique shopping environment for locals as well as tourists.

Question 5

When Rebekah took her kids to Kmart,she noticed a Little Caesar's Pizza restaurant near the entrance,which prompted her to stop for lunch.This restaurant is a great example of a/an:

Accepted Answer

Retailers sometimes lease space out within their store to other businesses;hence a store within a store concept exists.

Question 6

Why are airports such a profitable place to have a retail business?

Accepted Answer

Airport space per square foot is higher than average shopping centers,and airport retailers need to pay employees higher wages due to the inconvenient location for workers.With less food being served during flights,restrictions on what can be brought through security,passengers arrive earlier for their flights than they did in the past,leaving them more time to shop.

Question 7

Mixed-use developments (MXDs)are popular with retailers because they:

Accepted Answer

By containing hotels and residences,MXDs bring additional shoppers to the stores beyond those who might come to ordinary shopping centers.

Question 8

Ybor Square is a small shopping center located in the part of Tampa known as Ybor City.The shopping center building used to be a cigar factory that prospered at the turn of the 20^th century when Cuban and Italian immigrants settled in the Tampa Bay area.Now it houses small antique stores,bars and restaurants that have grown to be central to Ybor City's night life.It is an example of a

Accepted Answer

It is not a specialty center or regional center because there are no large specialty stores or department stores in it.The old cigar factory has historical interest making it an interest to tourists.

Question 9

_________ are centers that often include office spaces,hotels,residential complexes,civic centers,or convention complexes on top of or attached to a shopping center.

Accepted Answer

MXDs combine several different uses into one complex.

Question 10

A(n)_____ is one in which the merchandise,selection,presentation,pricing,or other unique factor attract customers even if it is in an inconvenient location.

Accepted Answer

Category specialists are the best example of a destination store where consumers will patronize because of the merchandise offerings,price or other factors,even if it is inconvenient.

Question 11

__________ can be defined as shopping centers that employ a unifying theme that is carried out by the individual shops in their architectural design and,to an extent,in their merchandise.They are typically designed to appeal to tourists.

Accepted Answer

This is the definition of theme/festival centers.

Question 12

A shopping center that would include Dillard's,Sam's Club,JCPenney,Borders and Best Buy while combining a mall,lifestyle center and power center characteristics in a unified layout can best be described as a(n):

Accepted Answer

Centers that combine enclosed malls,lifestyle centers and power centers in effort to create more pedestrian traffic,cross-shopping and longer shopping trips,are omnicenters.

Question 13

Which of the following statements about outlet centers is TRUE?

Accepted Answer

Outlet centers are very popular outside the USA,however the USA has nearly reached its saturation point of outlet stores.There are so many outlet malls that many now carry first-run quality merchandise and are as upscale as mall stores besides irregulars,overruns,discounted or discontinued merchandise.Because of this,they are often located some distance from regional shopping centers so as to not cannibalize their business.

Question 14

Clark was late to work one morning and decided to use the McDonald's drive-thru for his morning cup of coffee.Normally,a coffee drinker loyal only to Starbucks,Clark was more interested in speed due to his tardiness.Which of the following best describes Clark's shopping situation?

Accepted Answer

When consumers are engaged in convenience shopping situations they are primarily concerned with minimizing their effort to get the product or service they want.They are insensitive to price and indifferent about brands.They don't spend much time evaluating brands or retailers.

Question 15

Which of the following does NOT describe Mixed-use developments (MXDs)?

Accepted Answer

Developers like MXDs because they use space productively.

Question 16

The Home Laughlin China Company of Newel West Virginia manufactures Fiesta China in a variety of colors.The factory has a store where they feature Fiesta products that are discounted or discontinued.Patrons come in to shop with crates expecting to purchase the Fiesta products in large quantities.This type of store can be considered:

Accepted Answer

Outlet centers have mostly manufacturers and retailer's outlet stores to sell products that are discounted or discontinued.

Question 17

The Hobby Shop features hand-crafts,model trains,cars and planes as well as classes.It doesn't matter where it is located as it seems to have a natural draw.What type of store is the Hobby Shop?

Accepted Answer

Customers who shop Hobby Shop would usually patronize the store because they are looking for something specific or in a specific category,so they would go to this store as a destination.

Question 18

What type of shopping center is composed of upscale apparel shops,boutiques,and gift shops carrying selected fashions or unique merchandise of high quality and price?

Accepted Answer

Shopping malls,whether regional or super regional tend to have more upscale apparel shops,boutiques,and gift shops with more fashionable or unique merchandise than other centers.

Question 19

Rhonda rolled her eyes when she realized how much she had to pay for a pack of gum at the paper stand on her way to reach her departing flight from JFK.With security lines as long as they were,she knew she needed to hurry and pay the $2.75 for her Eclipse gum.Her purchase situation can best be described as:

Accepted Answer

When consumers are engaged in convenience shopping situations they are primarily concerned with minimizing their effort to get the product or service they want.They are insensitive to price and indifferent about brands.They don't spend much time evaluating brands or retailers.

Question 20

Which of the following best describes outlet centers?

Accepted Answer

Outlet stores are located near tourist areas because tourism represents about 50% of the traffic.

Quiz 7: Retail Locations