Question 1

Impulse products are products that are purchased without prior plans,like fragrances and cosmetics in department stores and magazines in supermarkets.

Accepted Answer

Impulse products are items are an unplanned decision customers make to buy an item when they become aware of the product in the store.

Question 2

Which of the following are retailers NOT expected to provide for its disabled shoppers?

Accepted Answer

All are expected except for available sales staff.

Question 3

The store design that provides a major aisle to facilitate customer traffic with access to the store's multiple entrances is called the racetrack layout.

Accepted Answer

The racetrack layout is also referred to as the loops layout because it has a major aisle that loops around the store to guide customer traffic around different department within the store.

Question 4

The two basic shopping goals of consumers are to receive customer satisfaction and customer service.

Accepted Answer

Customers have two goals;an utilitarian goal of task completion and a hedonic goal of recreation.

Question 5

Why is it important for stores to be designed with flexibility in mind?

Accepted Answer

Seasonal fluctuations as well as competitors entering a market can cause a retailer to have to react and change their store design.

Question 6

Utilizing the mantra,"stock it high and let it fly" is applying the tonnage merchandising display technique with large quantities of merchandise displayed together.

Accepted Answer

This explains the tonnage merchandising display technique.

Question 7

Since a store design cannot achieve all objectives,managers need to made trade-offs among them.Which of the following does NOT describe such trade-offs?

Accepted Answer

Specialty store retailers encourage exploration rather than the ease of finding merchandise.

Question 8

The primary objective of a store design is in implementing the retailer's strategy.

Accepted Answer

The design must support the retailer's strategy by meeting the needs of the target market and building a sustainable competitive advantage.

Question 9

The best place for store planners to position a "destination" department or items is the front right-hand side of the store.

Accepted Answer

Demand and destination merchandise is product that the customer has decided to buy and goes to the store to get exactly that product.Putting these demand/destination products or categories in the back of the store will draw customers through the store in hopes of getting them to purchase other products they spot along the way.

Question 10

Stores provide hedonic benefits when it enables customers to locate and purchase products in an efficient and timely manner with minimum hassle.

Accepted Answer

This describes the utilitarian benefits;hedonic benefits occur when customers feel entertained and have an enjoyable shopping experience.

Question 11

The Americans with Disabilities Act _________.

Accepted Answer

The ADA affects store design because the act calls for "reasonable access" to merchandise and services in retail stores.

Question 12

The free-form layout is best suited for grocery stores.

Accepted Answer

A grid layout is best for grocery stores.

Question 13

A retailer considering florescent lighting versus LED lighting,solar power versus standard electricity and local grasses versus typical grasses for landscaping would mostly be considering which design objective?

Accepted Answer

Making design decisions with controlling costs in mind is an objective that is achieved by comparing costs vs.value.

Question 14

Planograms are maps that prescribe the location of merchandise based on profitability and other factors.

Accepted Answer

Planograms are diagrams that show how and where each item should be placed on retail shelves or displays.Consumer shopping behaviors as well as profitability of the item are some of the factors taken into consideration when creating planograms.

Question 15

H&R Block opens many offices around the country to accommodate the tax season.The company has the ability to piece together new offices,expand existing offices or alter the design for a unique space in a matter of hours.This ability is an example of which of the following objectives?

Accepted Answer

Seasonal fluctuations can cause a retailer to have to react and change their store design.

Question 16

Neiman Marcus uses time-released atomizers which spray a lavender scent in the lingerie department.The managers say it enhances the customer's shopping experience,soothes shoppers,and even increases sales.Which of the following design objectives would this practice most likely satisfy?

Accepted Answer

Stores can provide hedonic benefits by offering customers and enjoyable shopping experience.

Question 17

Which of the following is NOT considered an objective to be met when designing a store?

Accepted Answer

The design should consider cost versus value--not necessarily inexpensive.

Question 18

Atmospherics refers to the design of an environment via visual communications,lighting,colors,music and scent to stimulate customers' perceptual and emotional responses that affect their purchase behavior.

Accepted Answer

Atmospherics is the design of an environment by stimulation of the five senses.

Question 19

To design a good store layout,store managers must ________.

Accepted Answer

A good store layout pulls customers around the store and exposes them to more merchandise and increases the likelihood of purchases.

Question 20

What is the effect if merchandise is too close to other racks,or high traffic areas,where people may get bumped,causing them to leave that area or store?

Accepted Answer

American shoppers usually do not like it when a store is so cramped that they touch one another.

Quiz 17: Store Layout, Design, and Visual Merchandising