Question 1

Which of the following best describes the free-form layout?

Accepted Answer

A free-form layout is more aesthetically pleasing even if it is not as cost-effective as the grid layout.Its aisles are asymmetrical.It is a very spacious arrangement.

Question 2

Which of the following is true about the racetrack layout?

Accepted Answer

The racetrack layout to increase customer's likelihood to see more merchandise which encourages impulse purchasing.

Question 3

Willa is the manager of a pet store and wants to display in the window signage advertising dog food on sale.What type of signage should she use?

Accepted Answer

Promotional signage describes special offers.

Question 4

Which of the following statements about a grid store layout is NOT true?

Accepted Answer

A grid layout is very efficient,does not provide a very exciting design,but rather satisfies utilitarian needs.

Question 5

What is the advantage of the free-form layout to the consumer?

Accepted Answer

The free-form layout provides an intimate relaxing environment conducive to purchasing behaviors.

Question 6

Grid store layouts _________.

Accepted Answer

A grid layout is very cost efficient and is primarily used by grocery and discount stores.

Question 7

Which of the following retail stores is most likely to have a racetrack layout?

Accepted Answer

Department stores used the racetrack layout to increase customer's likelihood to see more merchandise and to enhance hedonic benefits.

Question 8

Reese designed his gift shop specializing in teen room decoration in a free-form layout.He used music,lighting,and color to suit the teen tastes.What could Reese add to promote the customer shopping experience?

Accepted Answer

Signage helps customers locate products and provide additional product information.

Question 9

Which of the following is a disadvantage to the grid layout?

Accepted Answer

Customers often are focused on going right to the products they desire and are not encouraged through the grid layout to browse the rest of the store.

Question 10

Which of the following does NOT describe aspects of grid layout?

Accepted Answer

A grid layout does not provide a very exciting design,but rather satisfies utilitarian needs.

Question 11

Which store design contains long gondolas of merchandise and aisles in a repetitive manner?

Accepted Answer

Parallel aisles with merchandise on shelves on both sides utilizing gondolas are reflective of a grid layout.

Question 12

Which of the following is NOT an element considered in the design of a store?

Accepted Answer

All are elements considered in the design of the store except for recruitment.

Question 13

In which type of store layout would you find cash register stations in each department?

Accepted Answer

The racetrack layout commonly incorporates a cash register station in each department.

Question 14

Another name for the free-form layout is the _______.

Accepted Answer

The free-form layout arranges fixtures and aisles an asymmetric pattern to provide an intimate relaxing environment like a boutique.

Question 15

The _____ store layout arranges fixtures and aisles asymmetrically.

Accepted Answer

The free-form layout arranges fixtures and aisles an asymmetric pattern to provide an intimate relaxing environment.

Question 16

William is always hunting for a bargain and frequently visits the meat department to see the markdowns for meat dated to be sold that day.On these packages,the price is cut in half.This type of signage is ______.

Accepted Answer

Point of sale signs are placed near the merchandise they refer to so that customers know its price and other information.

Question 17

When Raisa walked into the store,she saw it was full of rows of self-service tiers of shelves back-to-back.Immediately she knew the retailer had used a _________ store layout.

Accepted Answer

A grid layout is very efficient with repetitive shelves.

Question 18

Which of the following retailers are likely to use a grid store layout?

Accepted Answer

A grid layout is used mostly in grocery stores as it is very efficient and satisfies utilitarian needs.

Question 19

The trade-off between ease of finding merchandise and providing a varied and interesting layout is determined by _______.

Accepted Answer

The trade-off between making it easy to find merchandise and providing an interesting shopping experience is determined by the customer's shopping needs.

Question 20

Another name for the racetrack store layout is the _____ layout.

Accepted Answer

A store layout that provides a major aisle that loops around the store to guide customer traffic around different departments within a store is referred to as a racetrack or loop layout.

Quiz 17: Store Layout, Design, and Visual Merchandising