Quiz 15: Retail Communication Mix


True Explanation: A brand is a distinguishing name or symbol,such as a logo,that identifies the products or services offered by a seller and differentiates those products and services from the offerings of competitors.

False Explanation: Brand awareness is the ability of a potential customer to recognize or recall that the brand name is a type of retailer or product/service.

False Explanation: Top of mind awareness is the highest level of brand awareness.