Retail Management

Business

Quiz 15 :
Retail Communication Mix

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Quiz 15 :
Retail Communication Mix

Free

True Explanation: A brand is a distinguishing name or symbol,such as a logo,that identifies the products or services offered by a seller and differentiates those products and services from the offerings of competitors.

Free

False Explanation: Brand awareness is the ability of a potential customer to recognize or recall that the brand name is a type of retailer or product/service.

Free

False Explanation: Top of mind awareness is the highest level of brand awareness.