Question 1

Locations in a shopping center affect both sales and occupancy costs.Which of the following is NOT true in describing the relationships?

Accepted Answer

Destination stores (e.g. ,a shoe repair store,Foot Locker)could be in lower traffic location farther away from the supermarket in a strip shopping center or from department stores anchors in enclosed malls because customers in need of this service or product will seek out the store.

Question 2

Traffic count is less important for:

Accepted Answer

Patrons will drive to destination stores so they don't rely on passer by traffic.

Question 3

What is the advantage of having your adjacent tenant as a complementary retailer?

Accepted Answer

More consumers will be attracted to an area with similar targeted audiences.

Question 4

The ___________ of a site is the ease with which customers can get into and out of the site.

Accepted Answer

Accessibility is important to encourage and make it easier for customers to patronize the store.

Question 5

Why is traffic count particularly important for convenience stores?

Accepted Answer

Convenience stores rely mostly on traffic flow and accessibility for patronization of their store.

Question 6

Which retailer would be the LEAST dependent on traffic counts?

Accepted Answer

Destination stores rely least on traffic flow as they have enough draw to bring customers to wherever they are located.

Question 7

Which of the following is NOT true in describing adjacent tenants?

Accepted Answer

Complementary retailers target the same market segment but have a different,noncompeting merchandise offering.

Question 8

Which of the following principles explains the success of a shopping center whose tenants include a Kohl's,a Walmart and Dick's Sporting Goods?

Accepted Answer

Places of business that target the same customers,even if the businesses compete have great drawing power and benefit all businesses.

Question 9

Store locations in a mall that are visibly across the corridor from one another are ______ stores.

Accepted Answer

Locations with complementary as well as competing,adjacent retailers have the potential to build traffic.

Question 10

LeeAnn was overwhelmed by the heavy traffic outside of her local discount retailer.Her experience in the store was no better.The aisles were packed and the lines were long.To LeeAnn,this discounter didn't consider the problem of ___________ when choosing the site for the store.

Accepted Answer

Too much congestion inside and outside of the store irritates customers and can hamper sales.

Question 11

Which of the following site characteristics refers to the customer's ability to exit the highway and enter the parking lot safely?

Accepted Answer

The more traffic flow and more accessibility the better possibility of consumers patronizing the store.

Question 12

At the Mall of America,all of the children's specialty stores are on the ground floor and are near the restaurant Rainforest Café which also targets parents with children.This would be an example of the principle of ________________.

Accepted Answer

Places of business that target the same customers,even if the businesses compete have great drawing power and benefit all businesses.

Question 13

What retailer would be the MOST dependent on traffic counts?

Accepted Answer

Convenience stores rely mostly on traffic flow and accessibility for patronization of their store.

Question 14

A food court in a mall is an example of ________________.

Accepted Answer

Places of business that target the same customers,even if the businesses compete have great drawing power and benefit all businesses.

Question 15

Access to major highways,pedestrian traffic,and availability of mass transit are examples of which site characteristic?

Accepted Answer

The more traffic flow and more accessibility the better possibility of consumers patronizing the store.

Question 16

The grouped location approach is based on the principle of _______,which states that a cluster of similar and complementary retailing activities will generally have greater drawing power than isolated stores that engage in the same retailing activities.

Accepted Answer

Places of business that target the same customers,even if the businesses compete have great drawing power and benefit all businesses.

Question 17

Retailers study traffic flow,street congestion,and parking space availability when considering a new store site to determine the potential site's _______.

Accepted Answer

The higher the accessibility of the site the more likely customers will get into and out of the site,equating to higher foot traffic and more sales.

Question 18

A store that is easy for potential customers to see has high _______________.

Accepted Answer

The easier a store location is for consumers to see the better.Good visibility will attract customers to shop at the retailer.

Question 19

Retailers try to locate their stores that appeal to similar target markets.Which of the following is NOT true in explaining how and why retailers do it?

Accepted Answer

Retailers may want to consider locating close to other retailers that compete directly because the principle of cumulative attraction applies not only to complementary retailers but also to those that compete directly with one another.

Question 20

When stores such as Bath & Body Works,Victoria Secret,Express,Abercrombie & Fitch all have store sites near each other in a shopping center,what is this an example of?

Accepted Answer

Places of business that target the same customers,even if the businesses compete have great drawing power and benefit all businesses.

Quiz 8: Retail Site Location

Locations in a shopping center affect both sales and occupancy costs.Which of the following is NOT true in describing the relationships?

Traffic count is less important for:

What is the advantage of having your adjacent tenant as a complementary retailer?

The ___________ of a site is the ease with which customers can get into and out of the site.

Why is traffic count particularly important for convenience stores?

Which retailer would be the LEAST dependent on traffic counts?

Which of the following is NOT true in describing adjacent tenants?

Which of the following principles explains the success of a shopping center whose tenants include a Kohl's,a Walmart and Dick's Sporting Goods?

Store locations in a mall that are visibly across the corridor from one another are ______ stores.

LeeAnn was overwhelmed by the heavy traffic outside of her local discount retailer.Her experience in the store was no better.The aisles were packed and the lines were long.To LeeAnn,this discounter didn't consider the problem of ___________ when choosing the site for the store.

Which of the following site characteristics refers to the customer's ability to exit the highway and enter the parking lot safely?

At the Mall of America,all of the children's specialty stores are on the ground floor and are near the restaurant Rainforest Café which also targets parents with children.This would be an example of the principle of ________________.

What retailer would be the MOST dependent on traffic counts?

A food court in a mall is an example of ________________.

Access to major highways,pedestrian traffic,and availability of mass transit are examples of which site characteristic?

The grouped location approach is based on the principle of _______,which states that a cluster of similar and complementary retailing activities will generally have greater drawing power than isolated stores that engage in the same retailing activities.

Retailers study traffic flow,street congestion,and parking space availability when considering a new store site to determine the potential site's _______.

A store that is easy for potential customers to see has high _______________.

Retailers try to locate their stores that appeal to similar target markets.Which of the following is NOT true in explaining how and why retailers do it?

When stores such as Bath & Body Works,Victoria Secret,Express,Abercrombie & Fitch all have store sites near each other in a shopping center,what is this an example of?