Which of the following is true of marketing information system (MIS)?
A) It develops and analyzes new information about a market.
B) It is too costly and provides less information than a market research procedure.
C) It helps marketing managers improve the marketing strategy planning process.
D) It cannot be combined with marketing research.
E) It takes too long to get the desired information.

Question

Quizplus · Accepted Answer

Marketing managers need marketing research during any step in the marketing strategy planning process to make good marketing decisions or to improve implementation and control.

Which of the Following Is True of Marketing Information System