Regarding a marketing information system (MIS):
A) The input of marketing managers is not needed in developing an MIS; marketers should leave everything to information technology specialists.
B) Can be used to improve implementation and control.
C) A good MIS converts information into raw data.
D) An MIS provides an alternative to big data.
E) All of these statements about a marketing information system are correct.

Question

Quizplus · Accepted Answer

A marketing information system (MIS) can be used to improve implementation and control by providing timely and relevant information to marketing managers. It is not necessary for marketers to leave everything to information technology specialists, as their input and understanding of marketing goals and objectives is essential in developing an effective MIS. A good MIS does not convert information into raw data, but rather, it provides processed and meaningful information for decision-making. An MIS does not provide an alternative to big data, but rather, it can be used in conjunction with big data analytics to provide a comprehensive understanding of market trends and consumer behavior.

Regarding a Marketing Information System (MIS)