An organized way of continually gathering,accessing,and analyzing data to get information to help marketing managers make ongoing decisions is called ________.
A) marketing information system
B) marketing model
C) marketing research project
D) marketing research department
E) marketing logistics system

Question

Quizplus · Accepted Answer

Marketing information system (MIS) is an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions.

An Organized Way of Continually Gathering,accessing,and Analyzing Data to Get