Isaac,a marketing manager,performs Internet searches and customer surveys to develop and analyze new information about a market his company is planning to enter.Identify the procedure that Isaac is following to get the desired information.
A) Marketing research
B) Marketing information system
C) Frequency monitoring program
D) Marketing plan
E) Management information system
Correct Answer:
Verified
Q83: Which of the following trends creates difficult
Q87: An organized way of continually gathering,accessing,and analyzing
Q87: Regarding a marketing information system (MIS):
A) The
Q89: Which of the following is true of
Q90: What is true about one-at-a-time marketing research
Q94: A complete marketing information system should:
A) provide
Q96: When an organization collects data from social
Q98: Procedures that develop and analyze new information
Q100: A _ is an organized way of
Q120: What does the phrase "big data" refer
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