A firm with a small sales force is selling expensive textile machinery to large textile mills.This seller is most likely to use the ______ method of sales forecasting.
A)Sales force composite.
B)Correlation analysis.
C)Trend analysis.
D)Test marketing.
E)Direct derivation.

Question

Quizplus · Accepted Answer

Since the firm has a small sales force, they would be in the best position to estimate the expected demand for the textile machinery. The sales force composite method relies on input from the sales force to estimate future sales. This method is useful for companies with a small sales force or a limited product line. The other methods listed would not be as relevant for a small sales force in the context of selling expensive textile machinery to large textile mills.

A Firm with a Small Sales Force Is Selling Expensive