An advantage of using the executive-opinion method of sales forecasting is that:
A)The salespeople are closest to the market situation.
B)It can be done quickly and easily.
C)It is highly accurate.
D)It is subject to statistical measures of validity.
E)None of these.

Question

Quizplus · Accepted Answer

The executive-opinion method of sales forecasting is advantageous because it can be implemented quickly and easily, relying on the judgment and experience of the company's executives rather than on extensive data analysis or statistical methods.

An Advantage of Using the Executive-Opinion Method of Sales Forecasting