A qualitative factor frequently used as a basis for evaluating sales force performance is the rep's:
A)Daily call rate.
B)Ratio of expense to sales.
C)Average order size.
D)Gross margin.
E)Ability to work with customers' salespeople.

Question

Quizplus · Accepted Answer

The ability to work with customers' salespeople is a qualitative factor that reflects the sales rep's ability to build relationships, collaborate, and communicate effectively with customers. This factor can lead to increased customer satisfaction and loyalty, which ultimately drive sales performance. Daily call rate, ratio of expense to sales, average order size, and gross margin are all quantitative measures that provide important insights into sales performance, but they do not necessarily capture the intangible qualities that are critical for long-term success in sales.

A Qualitative Factor Frequently Used as a Basis for Evaluating