When a customer wants lenient credit terms but our credit department wants to offer short-term credit with very stringent terms,our sales reps are likely to experience:
A)Role ambiguity.
B)Job satisfaction.
C)Improved self-concept.
D)Role conflict.
E)None of these.

Question

Quizplus · Accepted Answer

When there is a conflict between the customer's demands and the credit department's policies, sales reps are likely to experience role conflict. This conflict arises due to the role expectations of the sales reps to satisfy the customer's demands and the credit department's expectations to protect the firm's financial resources. This conflict can lead to stress and job dissatisfaction for the sales reps.

When a Customer Wants Lenient Credit Terms but Our Credit