Which of the following is the best example of an appeal seeking to satisfy a person's need for safety (in Maslow's hierarchy of needs)?
A)"When you care enough to send the very best." (Hallmark Cards)
B)"Join the Pepsi Generation." (Pepsi-Cola)
C)"Our smoke alarm is your guardian angel while you sleep." (A producer of smoke alarms)
D)"Come to where the pleasure is.Come to Marboro Country."
E)"All you ever wanted in a beer,and less." (Miller Lite)

Question

Quizplus · Accepted Answer

The statement "Our smoke alarm is your guardian angel while you sleep." appeals to a person's need for safety, which is a basic need in Maslow's hierarchy. It suggests that by using the product, one can feel safe and protected while sleeping.

Which of the Following Is the Best Example of an Appeal