Media planning is not an easy task.Each of the following explains one of the difficulties inherent in the process EXCEPT:
A) insufficient information on audience figures
B) inconsistent terminology
C) difficulty in measuring the effectiveness of a medium
D) indifference of creative directors to the type of media chosen
Correct Answer:
Verified
Q2: Which of the following is NOT a
Q3: The primary objective of _ is to
Q4: Which of the following is NOT a
Q5: Which of the following is a strength
Q6: Category need,brand awareness,brand attitude and brand trial
Q7: If the advertiser selects media to allow
Q8: _ is the measure of the number
Q9: The wide variety of media available to
Q10: According to Media Digest's research on Canadian
Q11: _ is the number of times a
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