_____ is the measure of the number of different audience members exposed at least once to a media vehicle.
A) Frequency
B) Reach
C) Viewer number
D) Exposure

Question

Quizplus · Accepted Answer

Reach is the measure of the number of different audience members exposed at least once to a media vehicle. Frequency is the number of times the average person within the target audience is exposed to the media vehicle. Viewer number and Exposure do not fully capture the concept of Reach.

_____ Is the Measure of the Number of Different Audience