The media plan:
A) includes product development
B) requires the development of specific media objectives
C) has five formalized stages that cannot be omitted from the process
D) includes sales and marketing forecasts and potentials

Question

Quizplus · Accepted Answer

The development of specific media objectives is a critical part of the media plan, as it outlines the goals and strategies for reaching the target audience through various media channels. The other options (product development, formalized stages, sales/marketing forecasts) may be related to the overall marketing plan, but are not necessarily required components of the media plan.

The Media Plan