The _____ is the specific carrier within a media class.
A) media vehicle
B) medium
C) television message
D) media type
Correct Answer:
Verified
Q12: The media plan:
A) includes product development
B) requires
Q13: Each of the following is a media
Q14: Each of the following is a media-usage
Q15: The Globe & Mail,Maclean's,and The National Post
Q16: Which of the following is a limitation
Q18: Which of the following is a strength
Q19: Which of the following is NOT true
Q20: _ refers to the potential audience that
Q21: Which of the following indices reflects a
Q22: Which of the following is a strength
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