Which of the following is NOT true about media planning?
A) The media strategy being used may be the driving force behind the creative strategy
B) The creative strategy being used may be the driving force behind the media strategy
C) The characteristics of the product or service may dictate which media type would be most appropriate
D) The choice of medium generally does not influence the consumer decision-making process

Question

Quizplus · Accepted Answer

This statement is not true as the choice of medium can definitely influence the consumer decision-making process. For example, a TV ad may have more impact on some consumers than a print ad or social media ad, depending on the product and the target audience.

Which of the Following Is NOT True About Media Planning