In terms of advertising,scheduling constant advertising without variation is referred to as:
A) flighting
B) continuity
C) geographical weighting
D) circulation

Question

Quizplus · Accepted Answer

Continuity refers to scheduling advertising at a steady rate over a period of time, without variation. This can help build brand awareness and maintain customer attention over a longer period of time.

In Terms of Advertising,scheduling Constant Advertising Without Variation Is Referred