In calculating both the Brand Development Index (BDI)and the Category Development Index (CDI)a media planner obtains the following results: High BDI and Low CDI.What do these results imply?
A) High market share and good market potential
B) Low market share and good market potential
C) High market share and monitor for sales decline
D) Low market share and poor market potential

Question

Quizplus · Accepted Answer

High BDI indicates a high market share of the brand within the market, suggesting the brand is performing well in its category. Low CDI suggests that the overall category is not performing as well, indicating a potential risk for sales decline as the category's growth potential is limited.

In Calculating Both the Brand Development Index (BDI)and the Category