_____ is the number of times a receiver is exposed to a message in a given time period.
A) Potency
B) Reach
C) Coverage
D) Frequency

Question

Quizplus · Accepted Answer

Frequency refers to the number of times a receiver is exposed to a message in a given time period. Potency refers to the effectiveness of the message in creating an impact, reach refers to the total number of people who were exposed to the message, and coverage refers to the percentage of the target audience that was reached.

_____ Is the Number of Times a Receiver Is Exposed