Radio survived as an advertising medium by:
A) competing directly with television
B) evolving into a national advertising medium
C) evolving into a primarily local advertising medium
D) charging higher rates than television

Question

Quizplus · Accepted Answer

Radio survived as an advertising medium by evolving into a primarily local advertising medium. Radio stations were able to focus on serving their immediate community and provide localized content and advertisements that were relevant to their listeners' interests and needs. This allowed radio to differentiate itself from television and other national media and remain a vital advertising platform. Charging higher rates than television (D) is not accurate as television rates have historically been higher than radio rates.

Radio Survived as an Advertising Medium By