Which of the following factors make it difficult for companies with small advertising budgets to use television as part of their media mix?
A) the fact that television programs do not reach their target markets
B) the fact that small ad agencies generally do not know how to produce TV commercials
C) the high costs of producing and airing television commercials
D) the limited creative options available through television

Question

Quizplus · Accepted Answer

The high costs of producing and airing television commercials make it difficult for companies with small advertising budgets to use television as part of their media mix. Television advertising can be a very expensive medium, even for short spots, and the cost of production is often higher than other forms of advertising, such as print or online. This can make it difficult for smaller companies to compete with larger companies that have bigger advertising budgets.

Which of the Following Factors Make It Difficult for Companies