A tactic used by TV networks to hold viewers' attention and inhibit zapping is to:
A) increase the number of commercials during a break
B) shorten the commercial breaks
C) show previews of the next week's program
D) change the standard commercial format to 10-seconds

Question

Quizplus · Accepted Answer

Showing previews of the next week's program can create anticipation and encourage viewers to stay tuned rather than switching channels. Increasing the number of commercials during a break or shortening the commercial breaks can actually have the opposite effect and cause viewers to become bored or annoyed, leading them to change the channel or turn off the TV. Changing the standard commercial format to 10-seconds may not necessarily hold viewers' attention if the content itself is not engaging.

A Tactic Used by TV Networks to Hold Viewers' Attention