Which of the following statements about commercial length is true?
A) Fifteen-second spots are the most common commercial lengths.
B) Spiralling media costs have resulted in advertisers preferring shorter commercials.
C) Most advertisers believe that shorter commercials cannot deliver a message as effectively as longer commercials.
D) Fifteen-second spots typically sell for about the same amount as 30-second spots.

Question

Quizplus · Accepted Answer

Spiralling media costs have resulted in advertisers preferring shorter commercials as they are cheaper and more cost-effective. However, there is no evidence to suggest that fifteen-second spots are the most common commercial lengths, nor is it true that most advertisers believe shorter commercials cannot deliver an effective message. While 15-second spots are generally cheaper than 30-second spots, it depends on the time of day, program, and network.

Which of the Following Statements About Commercial Length Is True