Each of the following is a strength of event sponsorship EXCEPT:
A) Effective IMC programs can be built around them at the local, regional or national level.
B) The brand can be positioned to a well-defined target audience.
C) Sponsorship of an event that interests the brand's target consumer can help form emotional attachments to the brand.
D) Many marketers need evidence that event sponsorship is effective and a good return on their investment.

Question

Quizplus · Accepted Answer

This statement highlights a weakness or challenge of event sponsorship rather than a strength, as many marketers may still require proof of its effectiveness before investing in it.

Each of the Following Is a Strength of Event Sponsorship