Which of the following communications is most likely to have more credibility among its receivers?
A) GM's magazine ads introducing its latest models
B) Volvo's television ad promoting new standard safety features
C) The magazine Motor Trend announcing the "Car of the Year"
D) Celine Dion's appearance in Air Canada commercials

Question

Quizplus · Accepted Answer

The magazine Motor Trend is a credible source in the automotive industry and being named "Car of the Year" by them carries a lot of weight in terms of credibility. The other options are all forms of advertising, which are inherently biased and may be perceived as less credible by their receivers.

Which of the Following Communications Is Most Likely to Have