Which of the following best reflects an example of corporate advertising?
A) Home Depot giving out free calendars to all of its regular customers
B) Esso promoting its concern for the environment
C) Titleist golf equipment signing of golfer Tiger Woods as a spokesperson
D) M&M conducting a contest to determine the new colour for M&M candies

Question

Quizplus · Accepted Answer

Corporate advertising is when a company promotes its image, reputation, and overall values to improve customer perception and establish trust. Esso promoting its concern for the environment reflects corporate advertising as it is showcasing their values and priorities as a company.

A) Giving out free calendars is an example of promotional advertising as it aims to increase sales by offering a free product. 
C) Titleist signing Tiger Woods as a spokesperson is an example of endorsement advertising as it uses a celebrity to promote the brand. 
D) M&M conducting a contest for a new colour is an example of sales promotion advertising as it is an attempt to increase sales through a contest.

Which of the Following Best Reflects an Example of Corporate