While still seeking the objective of portraying an image for the company or organization,_____ does so indirectly by adopting a position on a particular issue rather than by promoting the organization itself.
A) advocacy advertising
B) consumer relations
C) a sponsorship
D) image advertising

Question

Quizplus · Accepted Answer

Advocacy advertising seeks to promote a particular issue or cause, rather than solely promoting the organization itself. This can indirectly create a positive image for the company or organization by aligning it with a socially responsible stance or position. Consumer relations and sponsorships may also contribute to a company's image, but do not necessarily involve taking a specific position on an issue. Image advertising, on the other hand, directly aims to portray a positive image for the organization without necessarily taking a stance on a particular issue.

While Still Seeking the Objective of Portraying an Image for the Company