Which of the following is NOT a limitation of cause-related marketing?
A) It takes time and effort to establish credibility with consumers.
B) Companies may support causes that offer little connection or relation to their brands.
C) Cause-related marketing may generate a great deal of publicity.
D) The results are difficult to quantify.

Question

Quizplus · Accepted Answer

Generating a great deal of publicity is not a limitation of cause-related marketing, but rather a potential benefit. A possible disadvantage of excessive publicity is that it can lead to accusations of greenwashing or cause marketing that is not genuine.

Which of the Following Is NOT a Limitation of Cause-Related