Which of the following is NOT an example of cause marketing?
A) making outright donations to a non-profit cause
B) sponsoring a televised sports tournament
C) donating materials or supplies for a cause
D) running public service announcements

Question

Quizplus · Accepted Answer

While sponsoring a televised sports tournament may generate positive publicity for a company, it is not necessarily an example of cause marketing unless a portion of the profits or sponsorship funds are specifically designated for a non-profit cause. The other choices (making outright donations, donating materials or supplies, and running PSA's) are all examples of cause marketing where a company is actively supporting and promoting a non-profit cause as part of their business strategy.

Which of the Following Is NOT an Example of Cause