Because media publicity communications are typically perceived as ____,they are not subject to the problems with clutter that are common to other forms of promotional communication.
A) corporate-sponsored advertisements
B) altruistic
C) image building
D) news items

Question

Quizplus · Accepted Answer

News items are perceived as objective and informative, rather than promotional or biased, which can make them stand out from other forms of promotional communication that are viewed as corporate-sponsored advertisements, altruistic, or solely focused on image building. This can help them avoid problems with clutter, where an oversaturation of advertising messages can lead to consumers tuning out or ignoring promotional content.

Because Media Publicity Communications Are Typically Perceived as ____,They Are