Esso ran an ad campaign that addressed the potential problem of global warming.The ad encouraged others to take time to truly understand the problem and to not act hastily.This ad is an example of:
A) advocacy advertising
B) image advertising
C) a sponsorship
D) public relations advertising

Question

Quizplus · Accepted Answer

Advocacy advertising is when a company uses its advertising to promote a particular cause or issue. In this case, Esso is using its ad campaign to encourage people to take the time to understand global warming, and to not rush to take action. This is an example of advocacy advertising.

Esso Ran an Ad Campaign That Addressed the Potential Problem