Which of the following is an advantage associated with media publicity?
A) effectiveness at completing the communications product
B) high absolute cost but low relative cost
C) ease with which PR activities are coordinated with other promotional activities, even when the activities are performed in different departments
D) ability to reach small market segments and/or specific audiences

Question

Quizplus · Accepted Answer

Media publicity has the ability to reach small market segments and/or specific audiences, which can be advantageous for businesses targeting niche markets or demographics. This can help increase brand awareness and create a more targeted message, leading to a more effective communications strategy.

Which of the Following Is an Advantage Associated with Media