Marketing public relations activities are less likely to be used in the following ways:
A) providing information to opinion leaders
B) building brand preference
C) creating news about a new advertising campaign
D) defending products at risk with a message of reassurance

Question

Quizplus · Accepted Answer

Marketing public relations activities are typically used to create awareness, manage perceptions, and handle crises, rather than directly building brand preference, which is more aligned with advertising and promotional strategies.

Marketing Public Relations Activities Are Less Likely to Be Used