The need for digital ad placement firms is supported by the fact that:
A) celebrities are charging exorbitant rates to add their voice to a brand's social media presence.
B) the blogosphere is very fragmented, which makes it difficult to determine where to place one's ads.
C) personal bloggers wield a great deal of influence over consumers when describing their brand experiences.
D) specialized vehicles like blogs and YouTube channels are selling their advertising space far too cheaply to be effective.

Question

Quizplus · Accepted Answer

Due to the fragmented nature of the blogosphere, it can be challenging for brands to know where to place their ads. Digital ad placement firms can help by utilizing data analysis and targeting to identify the most effective placements for ads across various platforms. Option A is not relevant to the need for digital ad placement firms, as it pertains to celebrity voiceovers and not ad placement. While option C is true, it does not necessarily support the need for digital ad placement firms. Option D may seem like a reason for the need for digital ad placement firms, but it is a faulty assumption that specialized vehicles selling their ad space too cheaply means that they are ineffective.

The Need for Digital Ad Placement Firms Is Supported by the Fact