Which of the following statements is true regarding behavioural targeting?
A) Behaviour is not a critical variable when applying audience segmentation to Internet advertising.
B) Research has determined that a consumer's leisure-oriented Internet behaviour is more indicative of one's purchase patterns than their business-oriented behaviour.
C) Clickstream data can help identify segments of potential buyers in order to direct ads specifically to them.
D) There is a one-to-one correlation between a consumer's Internet surfing behaviour and their intention to purchase.

Question

Quizplus · Accepted Answer

Clickstream data can help identify segments of potential buyers based on their online behavior and interests, allowing advertisers to target specific ads to them. However, there is not necessarily a direct correlation between a consumer's Internet surfing behavior and their intention to purchase, and leisure-oriented behavior may not always be more indicative of purchase patterns than business-oriented behavior. Therefore, choices A, B, and D are not true statements.

Which of the Following Statements Is True Regarding Behavioural Targeting