The most significant media trend in recent years is:
A) the melding of sales promotion and advertising activities.
B) the consumer adoption of social media.
C) the incidence of multiple television sets in the majority of Canadian households.
D) video gaming.

Question

Quizplus · Accepted Answer

The consumer adoption of social media has revolutionized the way people communicate and consume information. Social media platforms such as Facebook, Twitter, and Instagram have become major players in the media landscape, with millions of users interacting with content and each other every day. This trend has also led to the rise of social media influencers and the use of social media for marketing and advertising purposes.

The Most Significant Media Trend in Recent Years Is