Who is required to pay when a person retweets,replies,favourites,or clicks on a brand's promoted tweet?
A) the consumer
B) the advertiser
C) Twitter
D) there is no cost to do these things

Question

Quizplus · Accepted Answer

The advertiser is required to pay for promoted tweets, regardless of how they are interacted with (i.e. retweets, replies, favorites, clicks, etc.). These interactions are all considered engagement, which is a key metric for measuring success of a campaign.

Who Is Required to Pay When a Person Retweets,replies,favourites,or Clicks