The _____ of the Internet make it possible to carry on one-to-one marketing with increased success in both the business and the consumer markets.
A) interactive capabilities
B) media image
C) costs
D) creativity

Question

Quizplus · Accepted Answer

The interactive capabilities of the Internet such as email, social media, and personalized advertisements allow for one-to-one marketing which can increase success in both the business and consumer markets. The other choices (B, C, and D) are not directly related to the ability to carry on one-to-one marketing.

The _____ of the Internet Make It Possible to Carry