If an ad uses language or references to a lifestyle that is unfamiliar to the ____,there is less likelihood of it influencing in the direction intended.
A) consumer
B) end user
C) family size
D) target audience

Question

Quizplus · Accepted Answer

The term "target audience" refers to a specific group of people that an advertisement is intended to reach and influence. If the ad uses language or references to a lifestyle that is unfamiliar to this target audience, it is less likely to have the desired impact on their behavior or purchasing decisions.

If an Ad Uses Language or References to a Lifestyle