_____ are customers that buy the main brand,but also buy another brand in the product category within a given relevant time period.
A) Brand loyalists
B) Favourable brand switchers
C) Other brand switchers
D) New category users

Question

Quizplus · Accepted Answer

Favourable brand switchers are customers who primarily purchase one brand but are also open to buying other brands within the same product category, depending on various factors like promotions, availability, or the desire to try something new.

_____ Are Customers That Buy the Main Brand,but Also Buy